Is there a better way to start the week than a glitzy industry party? Turns out there is – coming back from one with a shiny award!

On Monday evening we got all dressed up and headed to the MRS Awards at the Westminster Bridge Park Plaza as our partner, Elina Halonen, had been shortlisted for the Young Research Writer Award (sponsored by the International Journal of Market Research) for her research on brand personality measurement.

And to our great surprise… she won!

The paper itself will be published in the January issue of International Journal of Market Research, and all three finalists will be presenting their work at Young Research Writer Showcase presented by R-Net and IJMR  on 28th January.