About IA

We help you make better decisions so you can make your customers happier.

An understanding of psychology, cognition, decision-making and real consumer behaviour has become essential to successful marketing. Scientific research into psychology and economics answers many of the questions asked by businesses, but often is not available in a form that’s useful to them.

We founded IA in 2012 to offer an understanding of that science to clients who want to make their customer experiences rich, fulfilling and beneficial to both parties as well as develop innovative market research technologies based on behavioural science theories.

We’re always looking for new, innovative approaches and thinking of ways to incorporate the latest technology. We base all our research in science – rigour and integrity are important to us so no hand-waving or smoke and mirrors.



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